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We've done it! Celent announces Backbase as a winner for Retail and Small Business Banking 🏆Find out more

Re-architect your bank around your customers

Move forward from the old ways of banking. With the Backbase Engagement Banking Platform, you can provide banking experiences that are 10x times better for your customers. This means more loyalty, retention, and satisfaction — all with a single solution.

What’s Engagement Banking?Our platform

Traditional banking is broken

As technology-savvy platform players emerge, banks and credit unions are now faced with an existential threat as they struggle to meet their customers’ expectations. To fight back, banks need to overcome three major challenges:

Legacy silos

Incremental and standalone point solutions have resulted in broken customer journeys across products, channels, and services, making it impossible to create holistic experiences.

Lack of agility

The fragmentation and complexity of these legacy systems make banks slow to change and force them to spend most of their IT budget on maintenance.

Unsustainable costs

These complexities leave most banks with an unsustainable cost structure while preventing them from meeting the ever-changing expectations of their customers.

To survive, banks need to make a paradigm shift

Banks must rethink and redefine how they operate so they can thrive in this new era.

From: traditional banking

silos | point solutions | broken legacy

EB - From traditional banking

Too many banks are stuck in an era of outdated, expensive, siloed tech which doesn't work together and is hard to change – and even harder to stitch together when attempting to serve the customer.


To: Engagement Banking

platform approach

EB - To Engagement Banking

Instead of a messy patchwork of silos, banks need to move to a single, customer-centric platform, mixing engagement orchestration services that streamline every journey and architect everything around the customer.

Engagement Banking is the path forward

Now is the time for traditional banking to move from limiting vertical silos to a horizontal platform approach.

Value aggregation

A platform brings together what customers want and need by integrating and aggregating value from multiple sources (products, services, data), both internal and external.

Orchestrating seamless journeys

After aggregating value from multiple sources, a platform orchestrates seamless customer journeys on any touchpoint, across the full customer lifecycle.

Delivering financial wellness

A platform leverages data to help customers get better financial insights and allows banks to create deeper customer intimacy to help improve their financial lives.

It's time to leave traditional banking behind

Engagement Banking is the giant leap banks and credit unions have been waiting for – a way to leave vertical silos, point solutions, and fragmented journeys behind and lead in the new era of banking.

From: traditional banking

the past

EB - From tradtional banking - Second

To: Engagement Banking

the future

EB - To engagement banking - Second

Meet the Engagement Banking Platform

Backbase created the Engagement Banking Platform to help financial institutions – banks, credit unions, and everything in between – break free from the old ways of banking and thrive in the platform era.

EB - Meet the Engagement Banking Platform
Through engagement, banks can more easily and affordably offer new products and services to existing customers. It also helps bring new clients into the mix through sophisticated analytics to personalize offers and creates a customer experience that screams. This is a bank you want to do business with

Sangeet Paul Choudary,
Author; Founder, Platformation Labs

The must-read book on Engagement Banking

By change makers, for change makers. The Engagement Banking Revolution brings together the biggest leaders in banking and transformation to give you the frameworks and insights you need to lead the change in your financial institution.

Engagement banking revolution small