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Essential resources for banking executives:Enter ‘Banking Reinvented’

Sberbank Europe will bring the Backbase platform to eight European countries

Backbase has been tapped by Sberbank Europe AG (SBEU) for a full digital transformation across crucial European markets.

Bridging the gap

SBEU was created in 2012 after Sberbank Russia acquired Volksbank International (VBI). Since then, they’ve become a self-funded and profitable universal bank with a strong focus on retail and corporate customers. Their goal is to build a sustainable bridge between markets in Russia and Europe. To that end, the Backbase platform will be gradually rolled out in Croatia, Austria, Bosnia & Herzegovina, Czech Republic, Germany, Hungary, Serbia and Slovenia.

The best of both worlds

SBEU’s multi-country rollout was a primary reason for selecting Backbase. The omni-channel, multi-tenant solution lets the bank use only one platform for their entire rollout. At the same time, the Backbase platform’s sophisticated architecture and flexible UX can be customized, so SBEU will have the option of creating user journeys unique to each country. This is an easy and cost-effective way to do a multi-country rollout that doesn’t compromise on customer experience.

Apart from the product’s modern architecture, we chose Backbase because of its drive for creating the best possible user experience for our customers. Furthermore, the multi-country capabilities are instrumental to having a cost-efficient solution.

Sonja Sarközi, Chief Retail Banking Officer

Committed to the customer

Having executed over 500 different digital banking projects, Backbase’s extensive knowledge of UX was also an important factor. The company maintains a hyper-focus on banking front-ends, so SBEU will be able to provide a flawless and thought-out user experience for their customers. This seamless, multi-touchpoint interface will encourage a higher rate of engagement, allowing SBEU to offer more appropriate product recommendations. The project will also be helmed by Backbase experts with deep industry knowledge, ensuring a predictable and risk-free implementation.

An agile mindset

Beyond the platform, Backbase will also help SBEU work in a more agile way. This service is at the core of Backbase’s method. As markets and technologies can change suddenly, a quick reaction time is crucial for staying ahead. Backbase will ensure that SBEU is prepared to not only meet—but exceed—customer expectations now and in the future.

Frank Uittenbogaard, Backbase Regional Director, sums it up:

“We are proud to help Sberbank Europe move to a flexible, time-efficient, and multi-tenant rollout across all their subsidiaries. On the Backbase platform, they’ll be equipped to provide their customers with the latest and greatest services, and will have the tools in place to adapt to whatever comes next.”

About SBEU

Sberbank Europe AG, headquartered in Vienna, is a banking group that is 100% owned by Sberbank Russia. Sberbank Europe is present in 8 markets in Central and Eastern Europe: Austria, Bosnia and Herzegovina (Sarajevo and Banja Luka), Croatia, Czech Republic, Germany, Hungary, Slovenia and Serbia. Sberbank Europe operates 188 branches and has over 4,000 employees across Central and Easten Europe. As an integral part of one of the largest, fastest growing and most dynamic financial providers in the world, Sberbank Europe aims to enhance long-term business partnerships between Russia and the European markets.