The New York office will serve as a field operations base for Backbase to service their growing ranks of East Coast financial services clients. Backbase works with the world’s leading financial services institutions to make them ready for the new era of engagement banking: Bank 2.0.
“I’m excited to launch our second office in the US,” said Jay de Groot, Vice President of Global Corporate Development at Backbase. “New York is the financial capital of the world, and we will now have a locally-based team on the ground to work hand-in-hand with our clients and partners. As we continue to develop our unique offerings in the engagement banking space, it is important to work closely with the leaders in the field. Having a top team based in New York allows us to do just that.”
“Backbase is committed to growing its US presence,” said Jouk Pleiter, Co-Founder and CEO of Backbase. “Our office in San Francisco allows us to interact with the leaders in innovative online technology, and now our New York office puts us in the heart of the financial market.”