Press Release, 9 April 2013

Backbase and HeathWallace announce regional partnership agreement

  • April 9, 2013

HeathWallace (part of WPP), a leading digital agency focused on the financial services and telco industries, and Backbase, the Bank 2.0 Portal specialist, announced today that they have entered into a regional partnership.

Under the terms of the agreement, both organizations will benefit from enhanced sales, service and product delivery throughout the Middle East and HeathWallace is licensed to resell and implement Backbase’s Bank 2.0 Portal Software to their financial services customers.

“We are happy to be able to work with HeathWallace who has long-standing relationships within the financial services industry, both globally and in the Middle East, as well as the digital marketing and technical implementation expertise our customers are looking for. Their vision of the future of financial services with regards to engagement banking is strongly aligned with our own,” said Jouk Pleiter, Backbase CEO.

“When it comes to partnerships we always seek out the most innovative technology companies. Backbase provides the kind of Bank 2.0 functionality that financial customers are looking for and we are extremely pleased to be partnering with them in the Middle East” said Kieran O’Sullivan, Regional Head of Digital at HeathWallace.

Customers today are demanding the same user-friendly and social experience they receive from companies like Amazon, Apple and Facebook, making the consumerization of banking technology a necessity. The legacy systems inherent in financial institutions often hold them back, rendering them them unable to respond to the rapid changes caused by the mobile revolution, or the change in customer behavior patterns brought about by social networks.

Backbase understands these challenges and is enabling financial firms around the world to engage their customers in new ways with the latest digital touch points. As mobile devices and behavior evolve, Backbase and HeathWallace can offer banks the opportunity to regain their competitive edge, refocus on a customer-centric online experience and make the most of their current systems.

This partnership combines HeathWallace’s experience as the preferred agency for financial services sector as well as their vast digital marketing, user experience and technological expertise with Backbase’s specialist knowledge of portal solutions, particularly their Bank 2.0 Portal. With this agreement Backbase will be able to provide the highest level of service to its customers, even as it continues to experience rapid growth. HeathWallace has deep roots in the financial services industry within the Middle East and will now be able to summon the highest level of expertise with regards to portal implementation for Backbase customers and prospects.

About HeathWallace

HeathWallace develops useable and accessible websites for leading global financial services companies. HeathWallace was set up in 2001 to focus on the online needs of the customers of financial services companies.

Since HeathWallace started, the company has grown immensely over the last 6 years. We recruited the liveliest minds in research, customer journey planning, design and technology; fusing their skills to create a team of people to do extraordinary things. In our 6 year history we have worked with a range of financial services, from retail banking (credit cards, insurance, and pensions) to asset management and corporate banking.

HeathWallace is part of WPP,the world’s largest communications services group with billings of $70.5 billion and revenues of $16.5 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising and media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 165,000 people (including associates) in over 3,000 offices across 110 countries. For more information, visit and

Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88


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