Press Release, 13 September 2012

Backbase introduces Launchpad, your new banking experience

  • September 13, 2012

Backbase today introduced Backbase Launchpad, a new and unique banking experience that will kick start the Bank 2.0 projects financial institutions are initiating around the world. Launchpad offers the latest innovation and best practices in user experience design and cross-device customer journeys. It’s quite simply: banking made beautiful.

Backbase Launchpad really offers Bank 2.0 a la Carte and helps banks to launch their online and mobile projects in no time,” said Jouk Pleiter, Backbase’s CEO and Co-Founder. “Launchpad is optimized for use on any device and works both as a web app and as an native mobile app, while also offering contextual targeting capabilities to create a truly unique, personal, and relevant customer experience,” he continued.

Backbase Launchpad can be used by banks of any size: From the Big Five to the smaller Credit Unions, from retail banking to private banking. By offering out-of-the-box widgets, Backbase Launchpad drastically brings down the time to market for new Bank 2.0 projects. Launchpad enables account overview, payments, address book, PFM, ATM locator, social login, user (my) preferences, advisory and enrollment tools, promotions, and many other functions. Other apps (either developed by Backbase or by third-party developers) will be made available via the Backbase App Center.

With Launchpad, Backbase closes the gap between public sites and secure transactional applications by blending them into a single platform. Now banks have the sales power directly in the heart of their internet banking application. Backbase Launchpad empowers banks to implement smart cross- and upsell campaigns to truly capitalize on their online and mobile traffic.

Backbase Launchpad is completely modular, which enables banks to pick and choose the modules they need. Financials can easily extend pre-built templates, widgets and apps or choose to create new ones that fit their unique requirements. Backbase Launchpad works with open technology standards making it easy for developers and other vendors to build and extend upon Backbase Launchpad. Third-party apps are available in the Backbase App Center.

Launchpad is fully based on Backbase technology and is completely manageable with the Backbase Portal Manager, thus enabling the digital and marketing teams at the bank to edit and optimize the customer journey without IT support.

Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88


Get our latest research insights and weekly updates. Sign up now
Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.