Backbase
Backbase wins ‘Best Digital Transformation Provider’ at MEA Finance awards 2023
The latest accolade echoes the Backbase’s ongoing dedication to engagement banking innovation
Dubai, November 09, 2023 - Backbase, the leading Engagement Banking Platform provider, has been named the ‘Best Digital Transformation Provider’ at the MEA Finance Awards 2023. This award highlights Backbase's pioneering efforts in advancing the financial sector through innovation and customer-centric solutions. Dedicated to digital transformation in banking, Backbase collaborates closely with financial institutions, enabling them to deliver engaging and seamless experiences to their customers.
The MEA Finance Awards 2023, a premier platform in the financial sector in the Middle East and Africa, celebrate outstanding achievements and progressive initiatives across the region. Backbase's win highlights its exceptional role in driving progressive modernization and journey orchestration with its composable platform architecture, empowering customers to continuously adapt and innovate.
"Our recognition at MEA Finance Awards reflects Backbase's relentless dedication to reshaping banking experiences in the region. We empower financial institutions with cutting-edge, composable, and agile engagement banking solutions. This award is not just a testament to our present achievements but also a promise of our commitment to the future of banking.” said Matthijs Eijpe, Regional Vice President CEEMEA at Backbase.
At the core of Backbase's success is its powerful open platform enabling progressive modernization for banks. This flexible solution revolutionizes operational strategies and creates tailored experiences for diverse customer segments. Backbase’s Engagement Banking Platform allows seamless orchestration of customer journeys, ensuring personalized interactions based on individual needs.
Backbase is esteemed by leading financial institutions including Saudi National Bank, Banque Saudi Fransi, Bank Al Bilad, Standard Bank Group, Mauritius Commercial Bank, BIAT, I&M, Ila Bank and National Bank of Bahrain. Its market-leading Engagement Banking Platform has been endorsed by industry analysts IDC, Omdia, Forrester, Ovum, and Celent.
Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations.
Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management.
