Backbase has been recognized as a Leader by the IDC MarketScape for North America Digital Banking Customer Experience Platforms. The IDC MarketScape assessed 11 vendor solutions and Backbase was named as a Leader.
Backbase was recognized for the following strengths:
This recognition is a testament to Backbase’s strategic platform vision, empowering banks to make the paradigm shift from being channel-first to customer-first.
“Backbase has never acquired a technology solution from another vendor, creating the company a clean architecture and allowing it to focus on enhancing its solution rather than integrating acquired ones.”
-Marc DeCastro, Research Director, Consumer Banking, IDC Financial Insights.
“Backbase is a vendor that was most likely to be on a financial institutions list of possible replacement options for their digital banking needs.”
About IDC MarketScape
SOURCE: IDC MarketScape North America Digital Banking Customer Engagement Platforms 2022 Vendor Assessment, by Marc DeCastro, March, 2022, IDC #US48061122
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.
to discover more about the strengths of the Backbase Engagement Banking Platform.