Backbase has been recognized as a Leader by the IDC MarketScape for North America Digital Banking Customer Experience Platforms. The IDC MarketScape assessed 11 vendor solutions and Backbase was named as a Leader.

Backbase was recognized for the following strengths:

• • Backbase has never acquired a technology solution from another vendor, creating the company a clean architecture and allowing it to focus on enhancing its solution rather than integrating acquired ones.
• • Backbase provides a single platform for all lines of businesses, including customer-facing and employee-facing applications. 
• • The solution is core agnostic and has open standards and built from the ground up and on the cloud. In addition, Backbase Marketplace allows for more embedded financial solutions. 
• • Solutions can be deployed either on premises, in a public cloud, or as a fully hosted solution.

This recognition is a testament to Backbase’s strategic platform vision, empowering banks to make the paradigm shift from being channel-first to customer-first.

“Backbase has never acquired a technology solution from another vendor, creating the company a clean architecture and allowing it to focus on enhancing its solution rather than integrating acquired ones.”
-Marc DeCastro, Research Director, Consumer Banking, IDC Financial Insights.

“Backbase is a vendor that was most likely to be on a financial institutions list of possible replacement options for their digital banking needs.”
-IDC MarketScape

About IDC MarketScape

SOURCE: IDC MarketScape North America Digital Banking Customer Engagement Platforms 2022 Vendor Assessment, by Marc DeCastro, March, 2022, IDC #US48061122

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.