OCB's platform-led reinvention from corporate lender to a bank for people, families, and businesses
Orient Commercial Joint Stock Bank spent most of its history banking Vietnamese corporates. It is now building toward a proposition it describes as a “bank for me, my family and my business”, where the accounts a person holds, the household around them and the company they run resolve into a single relationship.
6,800
In an AI-driven world, legacy systems don’t just slow you down — they shut you out of real growth. To compete, banks need a modular foundation built for speed, intelligence, and scale.
staff
$12.3 billion
In an AI-driven world, legacy systems don’t just slow you down — they shut you out of real growth. To compete, banks need a modular foundation built for speed, intelligence, and scale.
total assets
Ho Chi Minh City, Vietnam
In an AI-driven world, legacy systems don’t just slow you down — they shut you out of real growth. To compete, banks need a modular foundation built for speed, intelligence, and scale.
headquarters
Objectives
OCB set out to serve retail customers and smaller businesses without building the bank twice. The platform would launch for retail first, establishing a single customer lifecycle end to end, with business banking to follow on the same foundation. Product holding was the commercial objective, and the everyday flows were where OCB would pursue it.
Solution
OCB chose to buy the parts of a banking platform that accelerate delivery and build the parts that make it locally distinctive. What sells in Vietnam, how customers expect to pay, and what the regulator requires are specific to this market, and OCB wanted its own product thinking in those places. Backbase provides and maintains the foundation, so OCB’s engineering capacity goes to the market-specific work, down to the AI that decides what each customer sees.
Results
Nearly every transaction OCB processes now arrives through a digital channel, and virtually all new customers complete onboarding without visiting a branch. Credit cards, savings and lending originate in the app, which puts branch teams on mortgages, refinancing and investment products.
Backbase gives us speed and a scalable foundation, which lets us direct our own engineering at what differentiates OCB in this market. With 98% of retail transactions now running through the app, that same platform was the natural place to build our business bank. The AI running on it delivers a genuinely tailored experience at the level of the individual client, which is what care at scale actually looks like.
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