Bank Muamalat Malaysia set out to become the strongest Islamic bank in the country, not by size, but by performance, efficiency, and customer experience. In 2025, the bank publicly launched ATLAS, its greenfield digital Islamic banking app that combines Islamic banking with lifestyle features, rapid onboarding, and seamless money movement. In just three months post-launch, the results speak volumes: 58% of new users are new-to-bank, onboarding time averages just two minutes, and 96% of deposits come from fresh funds.