I&M Bank has long played a central role in East Africa’s financial sector, supporting corporates, entrepreneurs, and high-net-worth clients. But as fintechs and mobile wallets reshaped customer expectations, the bank saw an opportunity to evolve. Partnering with Backbase, I&M Bank reimagined its digital foundation, combining strategic vision with hands-on control. The result: a modern universal bank, where physical reach meets digital agility, driving broader financial inclusion.