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AI’s evolution in MEA banking: from personalisation to autonomy

AI is redefining how banks operate, serve, and grow, but in the Middle East and Africa, much of its potential remains untapped.

This new report from Backbase and IBS Intelligence explores how Agentic AI can help banks in the region move beyond traditional automation toward intelligent, goal-driven customer journeys. It unpacks the key drivers, barriers, and strategies needed to accelerate real value from AI adoption. In the report, you’ll find:

  • Why only 14% of MEA’s banking GDP is currently AI-influenced

  • How Agentic AI goes beyond automation to drive real-time decisions

  • What banks can do today to close the gap and scale smarter

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The Middle East & Africa has everything it needs to lead the AI transformation in banking, from a mobile-first population to visionary national strategies. But challenges like outdated systems and regulatory gaps are slowing progress. This new report from Backbase and IBS Intelligence explores how banks in the region can turn that potential into real outcomes.

IBS Intelligence
2025