Backbase retains leadership position in Omdia Universe: Digital Banking Platforms, 2023
We're beyond thrilled to be positioned again as a leader in the latest evaluation by Omdia.
The post-pandemic world sees digital as the primary engagement and no longer a channel by choice, making today’s digital banking platform providers essential for financial institutions (FIs) that aspire to stay at the forefront of change.
The Omdia Universe: Digital Banking Platforms, 2023 is the latest report on the digital banking vendor marketplace published to help C-level executives, heads of digital, technology executives, and digital channel directors gain important insights and select the right platform for their bank.
Backbase is once again positioned as a leader, ranking strongly across all areas of evaluation. Analysts at Omdia recommend that Backbase appear on every vendor shortlist, particularly for FIs that are looking for a wide-ranging platform that can be customized to meet specific business needs.
“Backbase has retained its leadership status thanks to its strong solution capabilities and breadth out of the box with the ability to further customize in terms of business processes, user journeys, and personalization.”
- Philip Benton, Principal Analyst & Ouliana Smith, Senior Research Analyst, Omdia
