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Essential resources for banking executivesEnter ‘Banking Reinvented’

BRD Groupe Société Générale and Backbase extend strategic partnership for the next 5 years

Reaffirming their dedication to innovation and exceptional customer experiences

AMSTERDAM, – 3 July 2023 Backbase, the Engagement Banking Platform leader, is thrilled to announce the extension of its strategic partnership with BRD, Romania's third largest bank and a part of Groupe Société Générale. As BRD’s long-term innovation partner, Backbase will enhance the digital banking services and deliver exceptional experiences to BRD's extensive customer base.

Backbase’s long-term collaboration with BRD was reaffirmed through the selection process. Considering the next steps in their digital transformation journey, BRD ran a proof of concept with Backbase, which grew into collaborating to deliver production-ready capabilities. Already, the effective partnership is attracting new customers for BRD’s retail and SME banking.

As part of the extended collaboration, BRD will leverage Backbase's award-winning platform to revolutionize services and reach across customer segments. The partnership includes implementing Backbase's comprehensive suite of solutions, such as Digital Onboarding, Digital Banking, Digital Assist, and Digital Engage - Premium, catering not only to retail banking customers but also to SME customers.

"Through our extended collaboration with Backbase, we are excited to embark on a journey of digital acceleration and enhanced customer experiences. We look forward to leveraging Backbase's platform to deliver exceptional experiences to both retail banking and SME customers and maintain our position as industry leaders in Romania." - Maja Mikic, Executive Director for Digital Transformation, BRD

"BRD's ambition to digitally accelerate and enhance their customer journeys aligns perfectly with Backbase' strengths,” Jouk Pleiter, Backbase Founder and CEO said. "Backbase empowers BRD to not only maintain their excellence but also elevate their capabilities, delivering exceptional customer experiences and propelling them as industry leaders in Romania."

The renewed partnership between Backbase and BRD signifies a shared commitment to redefining digital banking standards, creating sustainable growth opportunities in Romania and beyond, and delivering remarkable value to customers.

About Backbase

Backbase is on a mission to re-architect banking around the customer.

Backbase created the category-leading Engagement Banking Platform (EBP) that helps banks and credit unions to power the full customer lifecycle through a single, white-labeled platform, replacing their limiting, standalone point solutions.

Industry analysts Forrester, Gartner, Celent, Omdia, and IDC continuously recognize Backbase’s category leadership. Over 120 financials around the world have embraced the Backbase Engagement Banking Platform - including DSK Bank, OTP Bank Group, SKB, Hellenic Bank,, Basisbank, Société Générale, Raiffeisen, Advanzia, Banco Caja Social, Banco de la Nacion Peru, Bank of the Philippine Islands, Citizens Bank, Greater Bank, HDFC, Judo Bank, KeyBank, National Bank of Bahrain, Standard Bank, Natwest,and TPBank.

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Atlanta (Americas HQ), Boise, Cardiff, Dubai, Hyderabad, Kraków, London, Mexico City, Milano, New York, Singapore (Asia HQ), Sydney, and Toronto.

About BRD-Groupe Société Générale

BRD - Groupe Société Générale is one of the leaders of the banking market in Romania. The bank operates a network of 451 units and has total assets worth 70.5 billion lei (as of March 31, 2023). BRD holds a leading position on the retail market, is a top player on the corporate banking market and the leader of the Romanian factoring market.

BRD is part of the Société Générale Group, one of the most important European financial services groups. Société Générale has more than 117,000 employees in 66 countries and supports 25 million individual clients, companies and institutional investors around the world every day, offering a wide range of advisory services and customized financial solutions.

Press Contacts


Will Haskins

[email protected]

BRD - Groupe Société Générale

Traian Traicu

[email protected]