How ABN AMRO transformed its employees’ digital experience on the Backbase platform

ABN AMRO is one of the Netherlands’ largest banks, employing almost 20,000 people across the retail, private and corporate banking sectors. The bank already uses Backbase to enhance the customer journey across its online portals for retail and corporate banking. To complete this transformation, the bank also wanted to bring improved digital experiences to internal users.

That meant giving employees smart digital pathways to relevant information, and user-friendly ways to perform everyday business tasks. Such tasks include booking meeting rooms, checking the status of issues with a lap- top, arranging holidays, organizing trainings, or claiming expenses. The answer was to implement a smart, self-service Employee Experience Portal through a solution that was already in use – the Backbase digital banking platform.

“By putting digital functionality in one place, we aim to make users’ lives as easy as possible.”

Jelmer van Zuuk, Product Owner of Employee Experience Portal, ABN AMRO Bank

Re-using the Backbase platform was cost-efficient, but the main reason for choosing Backbase was in fact its flexibility. The platform is designed to integrate with third-party software and allows clients to add their own features. Crucial benefits for a portal that has to unite many employee services in one place.

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