A commissioned study conducted by Forrester Consulting on behalf of Backbase
With consumer worries about debt and the rise of new fintech disruptors, banks and especially personal financial management (PFM) tools which have now evolved into digital money management, play a key role in financial wellness.
Commissioned by Backbase, this Forrester study featuring the insights of 1K+ business decision-makers and retail-banking consumers across Asia Pacific (APAC) reveals:
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“To succeed in the digital age, financial services providers must understand how to engage customers and serve their deepest needs. Having the latest technology is not enough — you must know how to use it to enhance customer experience and build long-term loyalty.”
“In this new era of digitalisation, delivering differentiated customer value hinges on building trust through insights that can improve the financial wellbeing of customers…”
Financial Services Leader
PwC Malaysia
“Players like Grab have started offering embedded wealth as part of their core service to customers and PFM will play a similar important role for many fintech and non-traditional financial services…”
Director & Industry Leader — Financial Services Industry, APAC Microsoft
“The last two years have seen a cultural shift in consumer behaviour and expectations, with today’s consumers demanding more oversight and control over their finances…”
Managing Director,
APAC Mambu
“Modern PFM apps offer enhanced consumer engagement by leveraging open banking… [and] can seamlessly link to your banks without asking for credentials and even link to banks that don’t have a website.”
APAC Strategy Director —
Financial Services Mobiquity Inc
“Competition is heating up between PFM apps, and the room for error in the onboarding user journey will become even narrower, as consumers become increasingly less tolerant of inconveniences and poor user experiences..”
Vice President,
APAC Jumio
“Technology enables and differentiates you. What you are building, you’re not building for today, you’re building for the years ahead.”
CEO & Co-Founder
UNObank
In this LinkedIn Live Special Edition, guest speakers Forrester Senior Analyst, Zhi Ying Barry, Microsoft Director & FSI Leader Basudev Banerjee, and Übank CIO, Manoranjan Sahu join Backbase SVP of Strategy & Propositions, Tim Rutten, to discuss:
