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🛫 ENGAGE Dubai is coming this November 19-21!Save your spot here.
Asia Pacificin-person

ENGAGE Asia 2024

Banking Reinvented

From go-live success stories to pioneering achievements in digital banking and transformation, ENGAGE Asia showcases real-world progress of Asian banks that have boldly reinvented themselves to be customer-centric.

Day 1 - 11 September | 16.00 - 21.30
Day 2 - 12 September | 08.30 - 22.00
Le Meridien Saigon, Ho Chi Minh City

Event Header Image Engage Asia 2024 EN

Why attend

Meet the speakers

Regulatory leader, banking leaders, founder and tech advisers.

September 11, 2024 | Ho Chi Minh City

Grand opening, awards ceremony & welcome dinner

ENGAGE Asia kicks off on September 11 with banking leaders sharing their strategies for meeting and exceeding tomorrow’s digital engagement expectations. The grand opening honors industry luminaries for their achievements, featuring real-world testimonies from these leaders. Day 1 wraps up with a delectable welcome dinner. 

When:
Registration with high tea: 4.00pm 
Grand opening: 4.30pm

Event Body Image Excellence in Engagement Banking Awards 2024 EN
September 12, 2024 | 0830 - 2230

Immersive city experience

ENGAGE Asia is more than a melting pot of regional insights. We extend the warmest hospitality to our guests, offering opportunities to enjoy the destination and sights, taste exquisite local cuisine, and create memorable moments and connections.

Highlights

  • Take the fastest elevator in Southeast Asia to enjoy panoramic view of the city

  • Chill at one of "The World's Finest Club", also awarded as "Top 10 Sky Bar Best in the World" by New York Times Magazine

  • Cruise along the Saigon River in luxury while enjoying a 5-course gourmet dinner experience with live entertainment

Event Body Image Engage Asia EN
ENGAGE Asia 2023 Recap

ENGAGE Asia 2023 was a blast

If you had been with us at ENGAGE Asia last year, we promise you that this year would be a level up!

What delegates told us
“You really thought of everything to make this event awesome!”
“The stories I hear on stage really gets me thinking”
“This is the best vendor event I have ever been to"

Agenda

Here is a sneak peak of the ENGAGE agenda. More details will be added as we get closer to the event but you can expect a schedule full of insightful content, as always!

12 September 2024

08:30 - 09:00

Registration and morning refreshments

09:00 - 09:05

Event opening

09:05 - 09:20

Welcome | ENGAGE Asia 2024 Day 2

09:20 - 09:25

Welcome remarks | ENGAGE Asia 2024 Day 2

09:25 - 09:40

Welcome keynote | Trends and directions for digital transformation

09:40 - 10:10

Opening Keynote | Banking reinvented

Banks need to continuously modernize their legacy tech to increase revenue and maximize profitability. However, traditional strategies often fall short of a holistic approach to maximizing customer lifetime value, optimizing TCO, and boosting employee productivity. Join this session to learn how Engagement Banking streamlines end-to-end customer servicing processes and enhances cross- and up-sell strategies. Discover how to increase customer retention, improve loyalty, reduce servicing costs, and deliver high-quality user experiences.

10:10 - 10:50

Banking Innovators Keynote & Panel | Acceleration Quantified: Maximizing Value-to-Market across Consumers, Business Owners, Mass Affluent, and HNW Individuals

In today's go-to-market landscape, the need for speed drives turbo-charged development and rapid assimilation processes, enabling quicker launches and faster integration of customer feedback across diverse segments, industries and personas. However, the true measure of modernization lies not in speed alone but in how swiftly your customers realize value from adopting and using your banking services. The focus shifts from mere velocity to ensuring that accelerated processes translate into meaningful, impactful experiences for your customer base.

10:50 - 11:10

Coffee Break

11:10 - 11:40

Acquire, engage & delight: Building primary banking relationships

Adopting a customer-first approach is a complex challenge for any bank. From acquiring and activating new customers to deepening relationships and growing share of wallet, banks must elevate their strategies to stay competitive. Join this session to learn how Backbase's composable banking fabric enables the seamless integration of digital channels, supercharges customer journeys, boosts employee productivity through streamlined workspaces, and unifies data from different systems to provide a comprehensive customer view, driving stronger engagement.

11:40 - 12:05

Keynote & Fireside chat | ROE in Innovation: When Tech Investments Catalyze Acquisition, Growth, and Operational Excellence

ROE is becoming a crucial metric in the Asian banking sector, reflecting more than just financial returns; it’s a direct indicator of the success of digital transformation efforts. As banks across Asia advance beyond the exploratory phase of digitalization, there are expectations for banks to demonstrate how their technology investments have been strategic and effective. This fireside chat will explore how India’s largest private bank has innovated to catalyze financial performance, customer acquisition, and operational efficiency.

12:05 - 12:35

Tech Innovation | Segment-based business banking: meeting the demands of all business customers

Business banking customers value personal interactions, but they also demand personalized digital options for engaging with their bank. Join this session to learn how you can offer segment-based digital banking services for sole proprietors, small and medium businesses (SMBs), and commercial & corporate clients while ensuring consistent, easy-to-maintain experiences, with the right mix of human and digital interactions.

12:35 - 13:50

Lunch

13:50 - 14:20

Enhance customer value through AI and automation

Are you confident your customers are fully benefiting from your bank’s offerings? Imagine breaking down silos and leveraging customer data — like spending behavior and credit scores — to deliver personalized product recommendations across banking channels. Achieve the flexibility to seamlessly orchestrate any process or workflow across your banking channels and customer journeys. Join us to discover how we enhance the Engagement Banking Platform with process orchestration and AI capabilities, driving substantial customer value and engagement.

14:20 - 15:05

CXO Panel | Synergizing Success: Architecting AI and Banking Around the Customer with Differentiation at Scale

This CXO panel explores the pinnacle of customer-centric banking that banks aspire to achieve in the digital age and the transformative potential of AI to revolutionize customer engagement and enhance customer lifetime value at scale. As digital banking continues to advance, success will hinge on delivering services that are personalized, humanized, seamless, and intuitive—meeting customers precisely where they are and addressing their unique needs to help banks grow stickiness, usage, and loyalty.

15:05 - 15:35

Tech innovation | The next generation of retail banking: from one size fits all to tailored value propositions

With the rapid evolution in retail banking, the next challenge for banks is going beyond traditional digital channels and embracing their customers’ entire ecosystem. Join this session to discover how Backbase enables family banking through a composable platform while offering tailored experiences based on each customers’ unique lifestyle, providing them with the right offers at each stage of their life.

15:35 - 15:55

Advisory keynote | Unlocking the heart of banking in Asia: customer-centricity as the catalyst for success

In this keynote, McKinsey will explore the transformative power of customer-centricity in the Asian digital banking landscape. He will discuss how understanding and anticipating customer needs can serve as a critical differentiator, driving both innovation and loyalty. He will highlight strategies for harnessing data, personalization, and seamless digital experiences to create compelling customer experiences. Join this session to learn how placing the customer at the core of your digital banking strategy can unlock unprecedented growth and success in the competitive Asian market.

15:55 - 16:15

Tea Break

16:15 - 16:45

Tech innovation | Balancing digital and human touch: strategies for wealth managers & private banks to engage traditional clients, Millennials and Gen Z

Millennials and Gen Z are poised to inherit the financial landscape of the near future. But how can wealth managers and private banks meet their expectations for digital experiences while also growing share of wallet with their existing customer base who values relationship manager interactions? Join this session to learn how Backbase can help you achieve the right blend of digital and human to offer personalized advice at scale, and meet the needs of all customer segments.

16:45 - 17:10

Transform banking with unified integrations and data connectivity

Integration is the top challenge in banking due to the continuous modernization of tech stacks and core systems. Join this session to discover how banks can overcome these challenges and their siloed systems with a plug-and-play architecture for instant integrations. Learn how you can achieve a unified data layer and create a powerful AI-engine that enables you to deliver personalized customer experiences while boosting employee productivity.

17:10 - 17:30

Democratising Integrations: Interoperability strategies for modern banking partnerships

Discover how to seamlessly integrate systems and applications across their entire lifecycle with a unified solution. This session will explore leveraging robust connectivity for both in-house and third-party systems to enhance financial operations. Learn how unifying all your underlying APIs with a single data model that uses BIAN standards can streamline your bank’s enterprise architecture, transforming your landscape to efficiently manage valuable partnerships, while reducing risks.

17:30 - 17:45

Advisory keynote | Evolving to Innovate: Moving from Innovation Concepts to Practical Success

What banks must to do prepare their organization for innovation-led engagement banking initiatives. Successfully driving next-generation engagement banking initiatives in most organizations will require a re-think around enablers, ways of working and governance. How to move from "doing innovation" to "being innovative" will be crucial and Synpulse will share their observations on successful models, watch points and lessons learned from having worked with some of the region's most innovative banks.

17:45 - 17:50

Closing

18:00 - 22:00

Ho Chi Minh City Immersive experience

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