Winning the trust and loyalty of younger generations

Millennials and Gen Zs are the first digitally native cohorts, and now the largest demographic groups. With 60% of these potential members will- ing to ditch their current financial institution for one that offers a better digital experience, credit unions that embrace newer technologies can gain an edge.

In collaboration with the Credit Union Times, Backbase explores what it takes for credit unions to differentiate themselves using digital experiences and how they can create a human and digital connection that drives member loyalty.