Vision 2030 in motion: leading change in Saudi banking with BSF’s Abdullah Alwabel

In the first episode of this two-part series, host Tim Rutten sits down with Abdullah Alwabel, Head of Digital Banking and Innovation at BSF, to unpack one of the most ambitious digital transformations in the region. 

From core modernization to platform replacement, BSF's journey reflects a bold, urgent, customer-first strategy grounded in Saudi’s Vision 2030, a strategic framework for societal transformation. Together, they discuss trade-offs, delivery speed, leadership mindset, and the shifting expectations of consumers throughout the region. 

Tune in to find out how BSF is balancing urgency with execution to meet the demands of a new era — and how your bank can do the same.

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