The Human + Digital Challenge in Banking: Consumers Want Both
Discover why banks must utilize tech that works in harmony with human interactions.
In response to the global pandemic, many financial institutions have cut back on branch development in favor of digital services, seeing it as a necessary tradeoff between the human touch and tech.
But these two things aren’t mutually exclusive. Instead, banks must ask how they can combine both to deliver a superior customer experience.
Based on a survey of 3,105 U.S. consumers, this new report from Cornerstone Advisors will help you learn the importance of:
- Shifting from a channel-centric to a process-centric orientation
- Providing human-delivered account management digitally
- Integrating human + digital advice and guidance