Press Release, 4 February 2020

Berenberg and Backbase make digital portal a reality

  • Backbase Marketing
  • February 4, 2020

Berenberg announces the launch of its customer-centric digital Wealth Management portal. This follows a successful pilot after working with Backbase to update its digital offering. This portal is a direct response to the growing demand from Berenberg’s clients for a partner in Wealth Management capable of catering to clients across all channels.

 

Tobias Bodem, Senior Project Manager, Berenberg, said:

“It’s no secret that our current client base and even more, the next generation client base are expecting a mature digital offering, meaning their expectations of everything – ranging from investment choices to how we engage with them – is evolving. Through our partnership with Backbase, we had all the tools and skills required to develop a portal that puts the customer right at the center of the user experience. Users are able to access all the information regarding their portfolio wherever they are, from any device. But this doesn’t replace personal interaction. It enhances it. With our portal, customers can get in touch with relationship managers and obtain the required information effortlessly via the client’s fingertips.”

Berenberg will continue to move forward with its agile, user-centered methodology, utilizing the Backbase banking platform to further process client feedback in order to perfect its digital services.

 

Jouk Pleiter, CEO of Backbase, added:

“Wealth management firms cannot ignore the benefits of digital services – those that are built with the client always front of mind. We are committed to bringing these innovations to life with our customers. Through our work with Berenberg, we’ve been able to develop a service that will enhance the unique relationship between its clients and advisers – via an omni-channel interactions which wasn’t available before.”

About Berenberg

Founded in 1590, Berenberg is one of Europe’s leading privately owned banks today with its Wealth and Asset Management, Investment Bank and Corporate Banking divisions. Headquartered in Hamburg and led by managing partners, Berenberg maintains a strong presence in the financial centres of Frankfurt, London and New York.

About Backbase

Backbase’s Digital-First Banking Platform powers seamless customer experiences, unifying data and functionality from core banking systems and innovative fintech partners. We believe it is vital that banks evolve and maintain superior digital experiences in order to retain privileged control of the customer relationship, drive efficiency, stave off new competition and continue to grow.

More than 100 large financials around the world have benefitted from Backbase’s omni-channel, Digital-First Banking Platform, including ABN AMRO, AIB, Barclays, Banamex, Bank United, BNP Paribas, Central1, Citi bank, Citizens bank, CheBanca!, HDFC, Hiscox, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Societe Generale and Westpac.

Industry analysts continue to recognize Backbase’s front runner position. Backbase was named a Leader in the Forrester Wave (TM): Digital Banking Engagement Platforms, Q3 2019. The 2019 Ovum Decision Matrix lists Backbase as the Ultimate Digital Banking Platform Market Leader.

Media Contact

If you have any questions on Backbase or want to schedule an interview, please contact:

Backbase Marketing
Jacob Bontiusplaats 9
1018 LL, Amsterdam
The Netherlands
[email protected]
+31 20 465 88 88

 

Get our latest research insights and weekly updates. Sign up now
Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preferences
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.