Sydney, July 14, 2020 – Digital banking software provider, Backbase, has today announced the launch of its new offices in Sydney and Melbourne. With the expansion, Backbase is well positioned to cater to the evolving digital banking landscape in Australia and New Zealand (ANZ). The new ANZ office follows the launch of its Asia Pacific (APAC) headquarters in Singapore, highlighting Backbase’s commitment to help banks and financial institutions to digitally transform their businesses.
According to the Fintech and Digital Banking 2025 report by Backbase and IDC, digital banking in APAC is set to accelerate in the next five years. The region is also expected to see 100 new financial institutions by 2025, ushered in by liberalization of several markets and issuance of new banking licenses.
While the ‘Big Four’ banks are expected to retain their stronghold in ANZ, small and mid-sized banks as well as digital challengers will be competing for a larger share of the pie. The region will also see an acceleration of investment in digital banking in pursuit of efficiencies and new revenue sources to offset shrinking revenues, with 35% of IT budgets among Tier 1 and Tier 2 banks to be spent on new technologies.
With a comprehensive digital banking platform and deep industry expertise, Backbase will enable banks in ANZ to transform and keep pace with customer expectations as more turn to digital services for their banking needs. The decision to establish offices in Sydney and Melbourne comes as Backbase ramps up local support for new business signed this year.
CEO for Backbase, Jouk Pleiter said:
“We’re excited to be expanding our presence in ANZ, helping banks and financial institutions in the region accelerate their journey to become digital-first. Digital-first is key to cope with the challenging conditions and take advantage of the emerging opportunities. With accelerating customer adoption of digital and regulated open banking, the future landscape presents significant opportunities for banks with the capabilities to adapt, offering holistic financial solutions and personalizing at scale.”
In a sign of its capability to help banks accelerate their transformations, Backbase recently topped Celent’s Modern Digital Banking Channel Platform global vendor assessment. Backbase topped all four categories of Xcelent Functionality, Xcelent Technology, Customer Base, and Depth of Service. The result follows similar recognition from Forrester and Ovum and reinforces Backbase as the leader in the global digital banking channel platforms vendor landscape.
CEO for Backbase, Jouk Pleiter said:
“We’re honoured to be recognized by Celent, which underlines our strength and relentless focus on innovation, as well as our leading position in digital banking. The award wins, together with our new ANZ offices, are testament to our success in transforming businesses with state-of-the-art digital banking solutions.”
Backbase’s main regional ANZ office is located at:
Level 2, 383 George Street
Sydney, NSW 2000
Backbase’s Digital-First Banking Platform powers seamless customer experiences, unifying data and functionality from core banking systems and innovative fintech partners. We believe it is vital that banks evolve and maintain superior digital experiences in order to retain privileged control of the customer relationship, drive efficiency, stave off new competition and continue to grow.
More than 100 large financials around the world have benefitted from Backbase’s omni-channel, Digital-First Banking Platform, including ABN AMRO, AIB, Barclays, Banamex, Bank United, BNP Paribas, Central1, Citi bank, Citizens bank, CheBanca!, HDFC, Hiscox, IDFC First, KeyBank, Lloyds Banking Group, Metrobank, Navy Federal Credit Union, PostFinance, RBC, Societe Generale and Westpac.
Industry analysts continue to recognize Backbase’s front runner position. Backase is named a leader in the Celent 2020 Modern Digital Banking Platforms report and awarded Backbase three XCelent eXemplar awards for Technology, Functionality and Service. Celent also named Backbase a leader in Onboarding & Origination Solutions in the 2020 Retail Banking Customer Acquisition Platforms report, awarding Backbase with two XCelent eXemplar awards for Technology and Functionality. Backbase was named a Leader in the Forrester Wave (TM): Digital Banking Engagement Platforms, Q3 2019. The 2019 Ovum Decision Matrix also lists Backbase as the Ultimate Digital Banking Platform Market Leader.