2 logos - Ent Credit Union Taps Backbase to Futureproof its Digital Channels

Press Release, 24 May 2022

Ent Credit Union Taps Backbase to Futureproof its Digital Channels

Colorado’s largest credit union to leverage Backbase’s Engagement Banking Platform
to modernize the member experience and lay the groundwork for continued innovation

  • Marketing
  • May 24, 2022

Atlanta – May 24, 2022 – Ent Credit Union (Ent), Colorado’s leading credit union, announced today it is partnering with Backbase, the global Engagement Banking Platform provider, to deliver a modern, flexible and unified digital banking experience to its members. The collaboration will see Ent adopt the Backbase Engagement Banking platform to power its mobile and online digital banking portal for retail members, while supporting Ent’s in-house developer team’s ongoing digital transformation efforts.

Ent sought a technology partner who could help them achieve two overarching goals – which, together, enable the credit union to futureproof its tech stack and lay the groundwork for continuous digital transformation. First, Ent wanted to harmonize its member-facing digital applications on a single platform, ultimately creating a consistent, user-centric experience across channels and product lines. In addition, they wanted their own developers to be empowered to build upon the platform on an ongoing basis.

Backbase’s Engagement Banking Platform helps Ent meet these goals in a variety of ways, providing out-of-the-box functionality on a unified platform that allows Ent to get their new digital experience up and running quickly, while still creating opportunities for deep, ongoing customization. Backbase’s back-end efficiencies and integrations with third-party fintechs enable Ent’s development team to quickly roll out new products and features without disrupting the user experience, ensuring that Ent is able to anticipate and meet their members’ needs. In addition, the Engagement Banking Platform is holistic and built from scratch, avoiding the pitfalls that come from piecing together disparate technology stacks.

 

tanan e1652818136250 - Ent Credit Union Taps Backbase to Futureproof its Digital Channels  Tanan Miles, Senior Vice President, Electronic Banking at Ent, says: 

“Improving the financial quality of life for our members is a central value for us, and in this day and age, that means providing a digital experience that allows them to quickly and clearly accomplish their goals every time they interact with us. In order to achieve this, we need to be able to move fast, innovate and be creative with our products and services while still centering on the user journey. We’re confident that our partnership with Backbase will help us stay ahead of the curve when it comes to taking care of our members.” 

 

vincent - Ent Credit Union Taps Backbase to Futureproof its Digital Channels  Vincent Bezemer, Senior Vice President, Americas at Backbase, says: 

“Credit unions provide a vital service to members – delivering the resources to help them holistically understand and manage their financial lives. We’re proud to partner with an innovative, forward-thinking credit union like Ent, who take this mission to heart and understand the critical role digital transformation plays in continually improving the member experience – and by extension, their financial wellbeing.”

About Backbase

Backbase is on a mission to re-architect banking around the customer – to move it out of the channel-first era and into today’s customer-first era.

We make it simple for banks to orchestrate seamless customer and employee journeys across any device, all on one, unified platform. From customer onboarding, to customer servicing, customer loyalty and loan origination, we help financial institutions surpass customers’ expectations at every touchpoint. Built from the ground up as one future-proof platform, our Engagement Banking Platform easily plugs into existing core banking systems and comes pre-integrated with the latest fintechs so financial institutions can innovate at scale.

Industry analysts Forrester, Gartner, Omdia, Celent and IDC continuously recognize Backbase’s category leadership position. Over 150 financials around the world have embraced the Backbase Engagement Banking Platform – including AIB, Barclays, Bank of the Philippines, BNP Paribas, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, Westpac, and Wildfire Credit Union.

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (global HQ), with regional offices in Atlanta (Americas HQ), New York, Boise, Mexico City, Toronto, London, Cardiff, Dubai, Kraków, Singapore, Sydney, Australia and Tokyo.

 

About Ent Credit Union

Founded in 1957, for the fourth consecutive year Ent, Colorado’s largest credit union, is also ranked Colorado’s #1 credit union by Forbes. Ent, a not-for-profit financial, community-chartered credit union, is committed to improving members’ financial quality of life with better rates, lower fees and unparalleled products and services. With $8.5+ billion in assets, Ent serves more than 430,000 members at more than 45 convenient service centers across the Front Range. Ent is an Equal Housing Opportunity and Equal Opportunity Lender, insured by the NCUA.

Visit Ent.com for more.

 

Press Contact

Backbase

Ivy Gitarts

Aspectus Group
[email protected] 

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