Backbase and Synpulse partner to accelerate banking transformation across APAC

Singapore – 13 March 2025 –Backbase, the leader in engagement banking, today announced a strategic partnership with Synpulse, a premier financial services consulting firm, to accelerate digital transformation for banks across Asia-Pacific. This collaboration builds on its European success, partnering with major Swiss financial institutions to help APAC banks modernize customer experiences and boost operational efficiency.

A unified approach to digital transformation

The partnership provides banks with a comprehensive transformation approach that includes strategy consulting, tailored platform solutions, and localized implementation services. By combining Backbase's Engagement Banking Platform with Synpulse's deep regional expertise, financial institutions can confidently pivot toward customer-centricity while addressing specific market needs.

This partnership strengthens our ecosystem and ensures banks have both the architecture and specialized expertise needed to accelerate their digital transformation. Synpulse's proven financial services expertise and understanding of regional markets make them an ideal partner to help banks deliver exceptional customer experiences across all touchpoints.

_{Riddhi Dutta
Vice President, ASEAN & South Asia at Backbase}

Our combined strengths will enable banks to unlock new growth opportunities and achieve digital transformation goals more effectively. Together, we provide financial institutions with the guidance and implementation capabilities needed to execute large-scale transformations with confidence.

_{Yash Shah
Partner at Synpulse}

A partnership for banking growth in Asia

The partnership aims to deliver three key advantages for financial institutions in APAC:

• Enhanced business outcomes: Comprehensive consulting and platform integration services to improve customer acquisition, increase share of wallet, and reduce operational costs
• Localized expertise: On-ground teams delivering market-specific insights, cultural fluency and technical implementation
• Full-spectrum banking: Addressing a wide range of banking needs spanning retail, SME, and wealth management

Backbase's platform, already powering over 150 financial institutions globally, including APAC leaders such as BDO Unibank (Philippines), HDFC Bank (India), and Techcombank (Vietnam), enables banks to unify business lines and modernize around customer needs without vendor lock-in. The company plans to expand its regional footprint to Hong Kong this year.

About Synpulse

Synpulse is a global professional services company and a valued partner of leading players in the financial services and related industries. We leverage the proximity to our clients and deep domain expertise to create sustainable value using technology as a business driver. Leveraging our strong network of over 100 ecosystem partners, we accompany our clients throughout their transformation journey – from strategy and development to implementation and management. With our tech powerhouse, Synpulse8, we collaborate with our clients to co-create digital experiences with innovative technologies and proprietary methods. Synpulse is powered by the passion and commitment of its more than 1000 employees from 21 offices who come from over 30 countries. For more information: