Backbase secures new Global Private Banker award for wealth management

Amsterdam, 4th July – Backbase, the creator of the Engagement Banking Platform, received a new accolade from Global Private Banker for Outstanding Wealth Management Technology Implementation by a Vendor - Front Office.

Backbase’s Wealth Management solution is a digital wealth management platform designed to support private wealth managers in the digital age by enhancing user experience and operational efficiency. This new award solidifies Backbase’s leading position among the most innovative technologies available for wealth managers, this time for its speed and quality of execution.

Wealth Management and Customer Engagement

Backbase provides banks and private wealth institutions with an Engagement Banking Platform (EBP) that incorporates a truly unique customer engagement orchestration architecture, while overcoming the limitations of legacy technology stacks.

Designed to support the complete customer journey, the EBP enhances digital customer experience for clients while boosting the capabilities of front-line staff. For wealth managers, this synergy offers a wide array of tools tailored for outstanding service delivery and hybrid advisory solutions:

• Digital Onboarding - Backbase's smooth digital onboarding process ensures a seamless start for new clients, making their investment journey convenient and transparent.
  
• Customer Servicing - The Backbase Wealth Management solution boosts communication and elevates advisor-client interactions by centralizing products, transactions, and real-time data in a unified portal. This consolidation streamlines processes for improved efficiency and user experience.
  
• Product Origination - This feature enables clients to open trading accounts, start self-guided investment journeys, and explore various products. Automated eKYC and AML compliance ensure frictionless experiences and peace of mind for clients.
  
• Customer Loyalty - Backbase's Wealth Management applications are pre-configured with ready-to-use engagement channels, facilitating personalized advice delivery based on audience segmentation and contextual data.
  

Award Ceremony

The Global Private Banking Innovation Awards gala took place at Corinthia London on 5 June 2024. Jonathan Stallard, Senior Account Executive for UK and Ireland accepted the award on behalf of Backbase’s wealth management leadership team.

While receiving the award, Jonathan conveyed a message from Lennart Asshoff, Product Director for Wealth at Backbase: “We are very pleased to receive another important recognition for the quality of our work in wealth management. We extend an invite to all wealth managers across the UK to see how we can help improve their clients’ digital experiences and improve the workflows of their front-line staff.”