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Essential resources for banking executives:Enter ‘Banking Reinvented’

Joost van Mook joins Backbase as Chief Commercial Officer

van Mook brings extensive enterprise sales experience from SAP

AMSTERDAM – June 5, 2023 – Backbase, the global leader in Engagement Banking, proudly announced the appointment of Joost van Mook as Chief Commercial Officer today. Van Mook takes to Backbase’s customer-facing organization, more than 17 years in enterprise application businesses.

Most recently he has made an impressive 10-year career at SAP, where he served as Chief Customer Officer in the Netherlands. Van Mook joined SAP’s Dutch executive board in 2019 as the youngest board member to date and took the role of COO, after having run various business units.

“Joost is a proven sales leader, having delivered results from when he was a sales executive up to leading a massive sales organization,” Jouk Pleiter, Backbase Founder and CEO said. “Joost brings passion and deep enterprise selling experience to the table, which will accelerate our ambitions to drive the Engagement Banking movement forward and grow Backbase around the world.”

In his last role at SAP, van Mook was CCO for SAP Netherlands leading SAP’s Enterprise Business. During his tenure at SAP, he played a leading role in transforming the Dutch organization from a license and support business to a cloud company, including overseeing go-to-market planning, sales strategies, and partner engagements. In 2020 Joost was nominated for the annual Dutch Young Captain Awards for young corporate leadership talent. Within SAP Netherlands he served as executive sponsor for the Corporate Social Responsibility program, the SAP Academy traineeship programs, and the Young Professional network.

As Backbase CCO, van Mook will lead the continued growth that has seen Backbase eclipse €200 million in revenue and be named to the 2022 CB Insights’ Fintech 250 list.

“Backbase is re-architecting banking around the customer and I can’t wait to help our customers achieve their vision,” van Mook said. “I’ve been excited meeting the team and I’m confident that working to the Backbase values of together and entrepreneurship we can write a new chapter in Backbase’s already strong growth story.”

About Backbase

Backbase is on a mission to re-architect banking around the customer.

Backbase created the category-leading Engagement Banking Platform (EBP) that helps banks and credit unions to power the full customer lifecycle through a single, white-labeled platform, replacing their limiting, standalone point solutions.

Industry analysts Forrester, Gartner, Celent, Omdia and IDC continuously recognize Backbase’s category leadership position. Over 150 financials around the world have embraced the Backbase Engagement Banking Platform - including AIB, Barclays, Bank of the Philippine Islands, BNP Paribas, Citibank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, and Wildfire Credit Union.

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Atlanta (Americas HQ), New York, Boise, Mexico City, Toronto, London, Cardiff, Dubai, Kraków, Singapore (Asia HQ), Hyderabad, and Sydney.

Press Contact


Will Haskins
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