Times have changed. And WSECU is changing with it. The Olympia, Washington based non-profit credit union is open to all Washington residents and helps members stay in control of their finances since 1957.
But in today’s digital era, the definition of how to do this has changed. Fragmented customer journeys across various channels challenged the member-centered credit union to retain the top-notch customer experience it was known for and that today’s members expect at every touch point. In order to live up to its mission, WSECU quickly realized that the only way forward was to adopt a platform-approach.
“It can be such hard work to make big changes. We knew we had to stay focused on the goal to deliver members a more seamless, uniform way for them to manage their money. The state-of-the art solutions, agile way of working and level of experience we got with Backbase has set us up to be able to provide that to members for years to come.”
Chief Technology & Operations Officer for WSECU