Digital Account Opening
Turning Prospects
into Customers

It’s no surprise: investment in digital sales—or the process of digitally signing up new customers and upselling products—really matters.

But the extent of its importance was unknown until recently.

From the true ROI of investing in digital to what the leaders do differently—experts from Backbase & Cornerstone Advisors will examine the new report on digital account opening at 184 US banks and credit unions: Digital Sales: Benchmarks and Best Practices for Financial Institutions.

Cornerstone report 1024x983 - Digital Account Opening: Turning Prospects into Customers

Expect to learn:

–What an outstanding digital sales process looks like –

– How big the gap is between the digital leaders and laggards –

– What the leaders do differently –

– Just how much you stand to gain from adopting the leaders’ best practices –

Director of Research
Cornerstone Advisors

Product Director, Digital Sales
Backbase

SVP Sales
Backbase

Digital Strategy Consultant
Backbase

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