In this webinar Amir Tabakovic, Head of Market Development at PostFinance will share his expertise on the latest technology to disrupt the traditional banking model; the integration of digital gift cards into banks’ own existing digital channels. Integrating gift cards embraces the continuing shift in media consumption towards digital channels and generates new revenue for the bank, while improving customer loyalty.

“By looking at partnerships with multinational companies from a completely new perspective, we were able to zero in on the area of digital goods and look for ways we could begin innovating. We realized that the in-app buying process for virtual codes, such as those used by iTunes, Nintendo, XBOX, Sony-PSN, and paysafecards, inside a banking app would be a first not only for PostFinance but also for the entire banking sector. During the webinar I’ll be sharing how we approached the idea practically, what we feel the market potential is, and what challenges we’ve had to overcome.” – Amir.

Amir Tabakovic currently serves as Head of Market Development at PostFinance, the fourth largest retail bank in Switzerland. In his current role, he is responsible for initiation, development and market introduction of digital innovations. A former internet start-up entrepreneur, Mr Tabakovic likes to be at the centre of merging business and communication technologies and bringing new solutions to market. He has participated in the Mobey Forum since 2010, currently chairs the Mobey Forum Mobile Wallet Workgroup and has been a member of the Board since 2011.