Webinar March 19, 2014

Reinventing Customer Engagement

Backbase and Roger Peverelli discuss successful business models for banks and insurers.

In this year’s second webinar we sit down with Roger Peverelli, co-author of the international bestseller Reinventing Financial Services, to talk about their new book. Reinventing Customer Engagement explores successful business models for banks and insurers and focuses on what role customer engagement plays in today’s banks.

The announcement of BBVA’s acquisition of Simple makes it clear that the traditional landscape of the financial services is changing and that banks must innovate in order to meet changing customer expectations. We’ll be talking with Roger about what banks can do to keep up and win in the era of engagement banking.

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