(MAR) Director of Global Analyst & Influencer Relations

We are looking for a strategic architect to position Backbase at the center of the global banking conversation. In this role, you will own the "Influence & credibility" strategy, bridging the gap between brand authority and revenue generation. This includes orchestrating all influence communities - from Industry Advisory Boards to Executive Communities, Analysts and Advisory Firms - to shape the decision-making landscape for both prospects and existing customers.

You will design and lead high-impact programs that build formal executive communities, strengthen relationships with top-tier analysts and consultancies, and transform our network into a tangible pipeline engine. You aren't just managing relationships; you are building an ecosystem of trust that accelerates our commercial goals. You will also guide cross-functional teams across Marketing, Sales, and Product to ensure influence programs operate as one unified engine that drives commercial outcomes.

• 1. Architect & Scale Industry Advisory Boards (IABs)
• Curate the Elite: Build and scale formal advisory boards for our most critical segments (e.g., AI in Banking, Commercial, Wealth).
• Drive Engagement: Recruit C-suite leaders and industry heavyweights, managing these communities to ensure high-value exchange and deep brand loyalty.
• Strategic Feedback: Translate board insights into product strategy, brand equity, GTMs, and competitive positioning through a structured and repeatable process 2. Build the "Vault" Banking Executive Network
• Community Building: Launch and lead our flagship global community, The Vault. Establish chapters (e.g., Women in Banking, AI Leaders) that foster genuine peer-to-peer connection.
• Pipeline Acceleration: Build repeatable programs that turn executive engagement into measurable pipeline impact, working hand-in-hand with Field Marketing, ABM, and Sales to activate accounts and accelerate deals.
• Global Playbooks: Create scalable playbooks that regional teams can run independently, ensuring Vault chapters contribute consistently to demand generation. 3. Own the Analyst & Advisory Ecosystem
• Tier-1 Relations: Own strategic engagement with the "MBB" & “Big Four” consultancies (McKinsey, BCG, Bain, Deloitte, EY, PWC, KPMG) with Partner Sales and drive relations with our primary analyst firms of choice (Forrester, Gartner, etc).
• Program Design: Build a global tiering model for analysts and consultancies (global Tier 1, regional Tier 2, and domain-specific Tier 3) to clarify where we invest, how we engage, and what outcomes we expect
• Shape the Narrative: Orchestrate analyst briefings and submissions to secure top-tier rankings (Waves/Quadrants) and collaborate on co-branded thought leadership that validates our market position. Own and operationalize the analyst engagement model - from global calendars to submissions, insight management, and influence scorecards.
• Cross-Functional Alignment: Coordinate Product Marketing, Solution Engineering, and Partner teams to ensure analysts and consultancies receive a unified narrative and consistent proof points. 4. Operationalize Thought Leadership
• The Narrative Engine: Identify and activate internal and external subject matter experts (from IAB/Vault). Partner closely with Product Marketing’s market insights program to align external expert perspectives with our internal intelligence cycles and GTMs.
• Global Amplification: Partner with the CMO to shape the external narrative in key regions (e.g., Africa, LATAM) and on critical topics (e.g., Legacy Migration, Cloud, AI), ensuring our voice is loud, consistent, and authoritative.
• Expert ecosystem: Build and maintain a global roster of internal and external SMEs who can be activated across podcasts, PR, analyst briefings, and executive events. 5. Cross-Functional Orchestration
• Connect Influence to Sales: Design and implement a measurable influence-to-pipeline framework across IABs, CABs, PABs, Vault, and AR, ensuring each program directly accelerates account penetration, deal velocity, and expansion
• Discipline & Data: Feed the Account Engagement Engine on SFDC. Maintain a disciplined rhythm with Field Marketing Managers (FMMs) and Business Development Managers (BDMs) to score and track the value of every relationship initiative.
• Measurement model: define influence scoring, pipeline attribution and reporting mechanisms integrated into SFDC and marketing systems.

• Experience: 10+ years in Analyst Relations (AR), Executive Relations, or Strategic Communications within Enterprise Tech (Fintech/SaaS preferred).
• Gravitas: A proven track record of managing C-level stakeholders and Advisory Boards. You can command a room of executives and hold your own with industry analysts.
• Commercial Mindset: You understand that "relationships" are a means to an end. You can draw a straight line from community building to pipeline generation.
• The Network: Deep, existing credibility with analysts, influencers, and executive communities in the banking sector.
• Global Fluency: Experience working across cultures and time zones, with the ability to translate technical depth into compelling, human stories.
• Bias for Action: You are strategic enough to build the plan, but operational enough to execute it with precision.