Backbase is named a leading digital banking platform
We’re thrilled to be recognized as a leading digital banking platform in the Omdia Decision Matrix Analyst report
The COVID-19 pandemic has irrevocably accelerated the adoption of digital banking services among consumers throughout the world, making a next-generation, digital banking platform an essential part of every financial institution’s business. To help decision makers select the platform that best aligns to their digital transformation ambitions, Omdia Universe released its analyst report ‘Selecting a Digital Banking Platform 2020–21.’
In this report, Omdia highlights Backbase as a leading Digital Banking platform, recommending it to CIO’s, heads of digital and digital channel executives who want to upgrade their legacy solutions and have complex and extensive requirements.
Backbase was evaluated on various solutions such as online banking, mobile banking, customer engagement, employee engagement, onboarding & origination, digital marketing/customer communication, analytics, and multichannel management/integration.
Subline
The platform is designed to be self-serving and historically suited banks with strong digital development functions, but it is increasingly being adopted by banks without technology capacity because of the support Backbase is providing after significantly scaling up its global customer success teams and increasingly making the product configuration based.