A strategic look at how banks in Ethiopia can grow by designing digital services around real behaviors, barriers, and unmet needs.

Ethiopia’s financial sector is evolving quickly, creating new urgency and opportunity for banks to act. This report explores how financial institutions can grow by designing digital banking services that meet the needs of real people in a fast-changing landscape.

What’s inside:

• Insight into customer realities behind Ethiopia’s financial access gap
• Strategic opportunities across women, SMEs, and rural segments
• A practical path to segment-based banking in low-infrastructure environments
• What banks need to succeed—fast rollout, flexibility, and digital journeys that fit

See what’s changing, and how your bank can lead.