Episode 96 of Banking Reinvented tackles one of the most important strategic questions facing mutuals and building societies: how do you grow ambitiously without losing the purpose that defines you?

Host Tim Rutten sits down with Andy Deeks, CEO of Leek Building Society in the UK, to explore how purpose-driven institutions can scale sustainably while staying true to their members. Together, they discuss why growth isn't just a financial target but a way to create more value for members, colleagues, and local communities. They also explore how smaller institutions can embrace new technology, why having an integrated business and technology strategy helps with longer-term thinking, and what it takes to lead with clarity when the pressure  is constant.

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