Backbase empowers banks to turn insight into action. By unifying customer data and applying AI-driven decisioning, Backbase helps you deliver timely, personalized experiences that boost activation, deepen relationships, and increase product adoption, all from a single, integrated solution.

Use this handout to:

• Explore the top engagement challenges banks face today
• See how AI and unified data improve activation, retention, and upsell opportunities
• Learn how Backbase reduces costs while maximizing value across the full customer journey

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