AI in banking is no longer a buzzword. AI is here and it’s shaping customer engagement in ways that matter today. But with so much hype, how can banks separate the headlines from the strategies that actually work?

Join Alex Jimenez (Backbase) and Gilles Ubaghs (Datos Insights) for a candid, data-driven conversation on what’s really happening in the market, what’s working, and how to move from experimentation to scaled impact. This isn’t about prompts or futuristic promises, it’s about real-world AI for real-world banking.

You’ll learn:

• From proof of concept to scaled impact – How leading banks are moving AI from pilot projects into everyday operations that drive measurable results.
• Cutting through the AI hype – Real use cases that improve engagement, streamline service, and deliver value for customers.
• Trust, ethics, and risk management – Why vendor trust, responsible implementation, and ethical safeguards are essential for sustainable AI adoption in banking.