How a unified platform delivers premium banking and inclusive lending simultaneously

In one of the most dynamic and competitive markets in Southeast Asia, EastWest has set out to scale customer engagement, deepen trust, and unlock new growth through digital transformation. With a bold vision to move from #6 in the consumer lending bank in the Philippines, to #3, the bank needed a platform strategy. With Backbase as a strategic partner, EastWest began harmonizing its digital channels across customer segments. They built EasyWay to serve retail customers, Komo, an in-house app to reach underserved segments, and launched innovations like EW Pay, the first NFC Visa app in the Philippines.