Embedded finance isn’t just a buzzword, it’s fast becoming a competitive imperative. From seamless payments to automated onboarding, banks and corporates are reimagining how financial services are delivered and consumed. But how do you move from hype to real, scalable value?

Join Marc Corbett (Backbase) and Enrico Camerinelli (Datos Insights) for a results-focused conversation on how embedded finance is transforming commercial banking, and what it takes to get it right. This session will cut through the noise to explore proven strategies, market momentum, and practical playbooks that move the needle.

You’ll learn:

• ‍What’s happening now – Fresh research and industry signals that show how embedded finance is gaining traction.‍
• Success in the wild – Real-world examples of how Backbase and others are delivering embedded finance that drives growth.‍
• Strategic playbooks – How banks and corporates can approach embedded finance: partnership paths, build-or-buy decisions, and speed-to-market insights.‍
• Why it matters for commercial banking – Use cases in payments, onboarding, cash flow optimization, and tech modernization.