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Whitepaper

State of European Banking 2025 - what’s next for traditional banks?

18 March 2025
18 March 2025
mins

Discover what 6,303 banking customers across 13 European countries expect from their financial institutions. 

This consumer survey report provides exclusive insights into the shifting digital banking and investing preferences across Europe, revealing key trends that will shape the future of financial services. 

  • Learn why consumers are switching providers
  • What drives digital banking satisfaction
  • How traditional banks compare to digital native challengers
  • Gain insights into how to can stay competitive in a rapidly evolving market

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Key takeaways

from the consumer survey report

Digital dissatisfaction is fueling churn

with consumers switching banks due to poor digital experiences

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Digital dissatisfaction is fueling churn

with consumers switching banks due to poor digital experiences

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Investing habits are shifting

many consumers are already investing or planning to invest, with digital-first platforms gaining traction

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Investing habits are shifting

many consumers are already investing or planning to invest, with digital-first platforms gaining traction

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Personalization is key

for consumers wanting better digital services, including AI-driven recommendations

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Personalization is key

for consumers wanting better digital services, including AI-driven recommendations

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Traditional banks still lead

but with neobanks steadily gaining ground, it’s not a question of “if” but “when” they will be overtaken.

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Traditional banks still lead

but with neobanks steadily gaining ground, it’s not a question of “if” but “when” they will be overtaken.

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