Every customer brings different value to your bank. In this demo, see how Backbase product holdings uses AI to segment your customer base — out of the box. From high-value champions to at-risk accounts and everything in between, you can uncover key traits across any segment and create lookalike audiences to power smarter cross-sell, upsell, and churn prevention strategies.

Key scenes include:

• Instantly segmenting customers into actionable groups with built-in intelligence
• Analyzing champion behaviors and shared attributes
• Generating high-propensity audiences based on your top performers
• Fueling more relevant, data-driven engagement across the customer lifecycle

Are you ready to unlock growth? Get in touch and find out how AI-enabled personalization and predictive analytics can help you win loyal customers and grow their lifetime value.