With over 80% of ASEAN's population underbanked or unbanked, digital banking has become essential infrastructure. Mobile-first behaviours and rising expectations for seamless experiences are creating both pressure and opportunity. But too many customer journeys remain fragmented and transactional - unable to build the trust needed for long-term engagement.
This insights report captures findings from an executive roundtable hosted by Backbase with the ASEAN Fintech Forum and Sabio Research. C-level leaders across the region explored how engagement banking platforms and Agentic AI can drive safer, smarter, and more inclusive customer experiences.
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