Backbase
The third annual Backbase Banking Predictions report sets out 10 trends for the year ahead, with perspectives from top voices in Commercial, Retail, Capital Markets, Venture, and Fintech.

Amsterdam, 12 November 2026 - Backbase today released Banking Predictions 2027, its annual report on ten major trends that will shape the banking industry in the year ahead. As financial institutions face macroeconomic margin compression and stricter oversight, the report highlights an urgent strategic divide: banks that operationalize governed AI agents will scale revenue and service capacity, while institutions that remain reliant on isolated pilots risk obsolescence.
This year, experts from McKinsey & Company, Endava, Jet Bank and beyond weigh in on industry-wide and segment-specific trends. From production-stage deployment to conversational banking, the report reveals that while AI is within reach for every segment, the real breakthrough occurs when banks embed the technology directly into their underlying operating model. Yet, deploying agentic and maintaining firm control over its actions are two distinct—though necessarily united—imperatives.
“Banks can rent AI models, but they have to own the accountability for what those agents do. That changes the operating model itself, as agents become colleagues and people stay accountable for the decisions that matter.”
Jouk Pleiter, Founder and CEO of Backbase
To navigate this shift, the report outlines three focused steps to start small and build as you go: pick one high-friction journey that matters, measure it against clear financial baselines, and lay down reusable data and governance foundations that make every subsequent case faster to launch.
New operational standard required to lead banking in 2027: Five industry predictions
“The shift to agentic AI is happening much faster than banks think…. Models will continue to improve, but the work organizations need to do to integrate them into their operations and prepare for new distribution channels cannot wait.”
Panagiotis Kriaris, Senior Advisor, Fintech, Payments and Banking
“In 2027, every AI line item in banking will have to justify itself like any other investment, with a baseline, a running cost, and a return. Leaders that can’t show all three will see their budgets move to teams that can.”
Greg Fahy, CTO Digital Banking at Backbase
“2027 will be a big change when it comes to AI: how responsibly we use it and to what extent…. As we scale, accountability must remain clear: we are responsible for every decision and every customer outcome. Trust, security and regulatory discipline have to be built in from the start and by the bank.”
Fatbardha Rino, Founder and CEO at Jet Bank
“Launching pilot initiatives and testing AI use cases is relatively straightforward. The greater challenge lies in transforming the organization itself by building the right culture, fostering the right behaviours, and creating the conditions that enable AI to scale sustainably and deliver meaningful business value.”
Rosanna Fornarino, COO at Judobank
“There’s already a high degree of comfort across generations with interacting through conversational AI. The bank has to be ready for the person at its front door to be an agent.”
Eugene Deeny, Lead Industry Advisor, Banking and Capital Markets at Endava
Find the full Backbase Banking Predictions 2027 report, including segment-specific predictions, here.
Media contact

Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations.
Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management.