Backbase
Backbase appoints Abhijit Chavan as Regional Vice President of Customer Success for Asia
Backbase appoints Abhijit Chavan as Regional Vice President of Customer Success for Asia
Backbase, the Engagement Banking platform provider, announced today the appointment of Abhijit Chavan as Regional Vice President of Customer Success for Asia, as part of the Backbase Asia Leadership Team.
Looking after Customer Success, ROI Delivery, and Prescriptive Digital Banking Transformation for Backbase clients in the region, Abhijit will look to help customers leverage the Backbase Engagement Banking Platform and strengthen their market positions in the increasingly competitive Open Banking era.
On his appointment, Abhijit said, “I am excited to tap on my expertise in digital transformation, operating model design, and complex change management to champion the success of Backbase customers. In this period of rapid change, the digital transformation of banks and financial institutions in Asia underscores their competitive advantages and depends largely on their adoption of neo operating models and their ability to embrace the digital at their core.”
Jeroen Brusker, Senior Vice President, Global Customer Success, Backbase, said, “With more than 15 years of strategic experience at the top levels of the management consulting, I am confident that Abhijit’s passion for outcome driven customer success will be a catalyst for change in the banks and financial institutions across Asia.”
Prior to joining Backbase, Abhijit was a market proven advisor on digitalization, operating model design, productivity, market entry strategy, and channel strategy. His roles at Accenture Strategy and PwC Consulting saw him leading complex change programs for multiple Fortune 500 banks while advising C-level stakeholders, accumulating more than $50 million in client impact across the Asia Pacific. He has extensive experience in building a customer-centric professional services practice to ensure consistency, quality, and predictability of the results. He is a Computer Science engineer by trade and holds a Master’s in Business Administration (Marketing).
Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations.
Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management.
