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Backbase deepens leadership in mid-market segment with appointment of Sam Boggs III as North American lead

Seasoned banking and technology executive will help embolden banks to enhance members’ banking experience and achieve growth potential

Atlanta, February 22, 2023 – Backbase, a global fintech company that provides a unified Engagement Banking Platform that improves every aspect of the customer and member experience, today announced the appointment of Sam Boggs III as senior vice president and general manager for the North American mid-market segment.

Working with the global executive team, Boggs will focus on enabling Backbase to deliver its engagement banking technology to North American credit unions and community banks, allowing them to adapt quickly to member and customer demands and innovate on their own schedule.

With two decades of technology experience, Boggs is a proven leader in building high-growth organizations to help banks and credit unions maximize platforms to achieve their business objectives. Most recently, Boggs served on the Commercial Leadership Team at Conduent where he was responsible for the company’s financial services platforms focused on lending and mortgage software-as-a-service products. Before that, he led the Open Solutions division of Fiserv, where his team experienced the highest customer retention and satisfaction levels of all the major core systems.

Sam has a deep understanding of the needs and opportunities faced by North American credit unions and community banks. Under his leadership, we will double down on servicing these needs while expanding our market share in the U.S. mid-market.

Jouk Pleiter,
Founder and CEO, Backbase

Boggs’ appointment adds to the strength of Backbase’s leadership team, following recent additions of Mark Appel as Chief Marketing Officer, Markwin Geneste as EVP Global Sales, and Roland Booijen as General Manager of Ecosystems. These additions, along with Motive Partners’ June 2022 investment, add predictable execution to Backbase’s strong tradition of product innovation.

This is an exciting time for credit unions and community banks, as technology now allows them to take back control of their innovation agenda. Having worked closely with community bank and credit union leaders to drive their growth strategies, I know firsthand the vital role they play in our lives here in the United States, and I know we can help them make a difference through our Engagement Banking Platform.

Sam Boggs III,
Senior Vice President and General Manager, for the North America, Backbase

A graduate of the University of Maryland, Boggs spent over 10 years on active-duty military service in the Army, achieving the rank of Major. Today he remains actively involved with several veterans organizations, helping service members transition to the private sector. He is also a youth baseball and volleyball coach.

Boggs will be attending the CUNA Governmental Affairs Conference in Washington D.C. from February 26 through February 28, and will be available for meetings.

For more information about Backbase, please visit here.

About Backbase

Backbase is on a mission to re-architect banking around your members.

Backbase created the Backbase Engagement Banking Platform – a unified platform with your member at the heart, freeing credit unions to empower their members in their financial lives. From onboarding, to servicing, loyalty and loan origination, our single platform — open and frictionless, with ready-to-go apps — improves every aspect of your members’ experience.

Built from the ground up to serve your members, our Engagement Banking Platform plugs into 10+ existing core banking systems and comes pre-integrated with specialist fintechs, so your credit union can innovate at speed. Industry analysts Forrester, Javelin, Aite, Gartner, Celent, and IDC continuously rank Backbase as one of the leaders in digital transformation. Over 150 credit unions and banks around the world have embraced the Backbase Engagement Banking Platform - including Blue Federal Credit Union, ENT Credit Union, Navy Federal Credit Union, SchoolsFirst Federal Credit Union, State Employees’ Credit Union, United Federal Credit Union, Washington State Employee Credit Union, Westerra Credit Union, and Wildfire Credit Union.

Backbase is a private fintech company, founded in 2003 in Amsterdam (Global HQ), and proudly serving the American market from our Americas HQ in Atlanta, with additional local offices in New York and Boise.

Press Contact

Backbase
Stephen Sumner
Caliber Corporate Advisers
[email protected]