Backbase
Backbase Engagement Banking Platform scores top marks for retail and small business

Amsterdam β January 31, 2023 β Backbase, the Engagement Banking leader, was recently named a winner of several Celent Awards in multiple Celent digital banking-themed reports, covering retail and small business banking in North America and internationally. These awards continue the strong recognition Backbase has received from the analyst community and the ability to help customers win in the platform era.
Celentβs analysts noted Backbaseβs steady investment in R&D and increasing number of cloud deployments, which allows FIs to achieve their preferred balance between adopt out of the box and build/customize. Celent also highlighted Backbaseβs strong track record of integrating into legacy core systems and overcoming typical bottlenecks and has successfully developed implementation accelerators.
Celentβs recognition is based on its ABC methodology which positions and awards vendors across three dimensions: Advanced Technology, Breadth of Functionality, and Customer Base and Support. Backbase received xCelent Awards for Advanced Technology and Breadth of Functionality in four Celent reports:
Backbase has invested more into research and development than our competitors year after year, and weβre delighted to see it recognized by Celent. These awards demonstrate our commitment to being our customersβ long-term innovation partner.
Karan Oberoi
Chief Product Officer, Backbase
Celentβs analysts note that technology advances and evolving customer preferences point to a growing opportunity for banks to differentiate themselves. Vendors are responding in rapid fashion, offering institutions highly evolved platforms that bear little resemblance to those available just a few years ago.
Click to download your copy of the Celent Retail Digital Banking Platform - International Edition 2022 report.
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Will Haskins
press-relations@backbase.com

Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations.
Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management.