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Backbase Expands North America Enterprise Team to Help Customers Deliver More Engaging Banking Experiences

Seasoned Executives Will Drive Customer Acquisition for Backbase And Help Current Banking Customers to Achieve Their Digital Transformation Goals

 Backbase, a global fintech company and creators of a unified Engagement Banking Platform that improves every aspect of the customer and member experience, today announced multiple new hires to its Enterprise team in North America. The addition of these skilled leaders shows Backbase's dedication to the critical market of enterprise fintech and financial services, bringing extensive experience across banking, operations, technology and sales.

Backbase puts large North American banks in control of advancing their technology journeys through a unified platform paired with human support to address evolving digital requirements. Backbase operates as a strategic long-term partner to banks and financial institutions across the US and Canada, enabling them to cultivate long-term relationships with customers.

"Our new executive hires bring a wealth of experience to Backbase, having achieved remarkable outcomes while leading sales teams at prominent organizations," said Jouk Pleiter, CEO and founder of Backbase. "Our focus is on redefining banking centered around the customer. These valuable additions will accelerate our efforts to deliver the best possible customer experience and outcomes for our clients and partners in North America."

The Enterprise North American team welcomes the following leaders:

  • Rich Kiel joins as Managing Director and Head of Enterprise Sales for the North American region. In this role, Kiel will be responsible for driving strategy, overseeing operations, and ensuring successful implementations to meet the business and revenue objectives of the region. Kiel has held key leadership positions at prominent financial institutions such as KX, UBS Asset Management, Refinitiv/Thomson Reuters, JPMorgan, Merrill Lynch, and Salomon Smith Barney (now Citigroup).

  • Joey Bachstein joins as Director of Strategic Accounts. Having held various leadership roles at Salesforce and IBM, Bachstein has a track record of achieving targets and driving annual revenue growth. In his new role, Bachstein will focus on cultivating strategic relationships and identifying new opportunities with both prospective and existing customers.

  • Patrick Ream joins as the Director of Strategic Accounts, assuming a crucial role in advancing growth within Backbase's enterprise banking and financial service sector. He brings his deep expertise and experience from firms such as Fiserv and Corillian to the team. Ream's primary responsibility will involve supporting existing clients while identifying and capitalizing on new sales opportunities to enable businesses to undergo digital banking transformation seamlessly.

"As the push for digital transformation in the banking sector continues, there is growing demand for a hyper-personalized approach to cater to customers' unique financial requirements," Kiel said. "With evolving customer needs, we see tremendous opportunities to increase our footprint while enabling our clients to drive innovation for their own clients and members. Joey and Patrick are seasoned leaders who will contribute significantly to driving growth and implementing innovative solutions in collaboration with our clients and partners to help us realize our vision of re-architecting banking around the customer."

About Backbase

Backbase is on a mission to re-architect banking around the customer.

Backbase created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, empowering banks to accelerate their digital transformation. From customer onboarding, to servicing, loyalty and loan origination, our single platform — open and frictionless, with ready-to-go apps — improves every aspect of the customer experience. Built from the ground up with the customer at the heart, our Engagement Banking Platform easily plugs into existing core banking systems and comes pre-integrated with the latest fintechs so financial institutions can innovate at scale.

Industry analysts Gartner, Celent, Omdia and IDC continuously recognize Backbase’s category leadership. Over 120 financials around the world have embraced the Backbase Engagement Banking Platform - including AIB, Banorte, Barclays, BIAT, Bank of the Philippine Islands, BDO, BNP Paribas, Banque Saudi Fransi, BRD, Citibank, Citizens Bank, Discovery Bank, First National Bank, HDFC, Ila Bank, KeyBank, Lloyds Banking Group, NatWest, Navy Federal Credit Union, OTP Group, PostFinance, Raiffeisen, RBC, Standard Bank, Saudi National Bank, Société Générale, Truist, and TPBank.

Backbase is a private fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Atlanta (Americas HQ), Boise, Cardiff, Dubai, Hyderabad, Kraków, London, Mexico City, Milano, New York, Singapore (Asia HQ), Sydney, and Toronto.


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Backbase

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