Backbase
Backbase lands senior leadership from Wolters Kluwer to further accelerate growth
Senior sales leader, Mark Geneste, will assume overall sales leadership and join Backbase’s global management team
Backbase, the Engagement Banking category leader, announced the arrival of Mark Geneste as EVP Sales, adding seasoned talent at a time of major growth in the business. Geneste will bring 30 years of B2B sales experience to leading Backbase’s sales organization and management team, having most recently served as Chief Commercial Officer at Wolters Kluwer Enablon.
Backbase is in the middle of significant recent growth, surpassing 150 clients and $100 million in ARR in 2021. Leading the paradigm shift to engagement banking – by helping banks move from a channel-first to a customer-first approach – has driven significant growth, creating demand for top technology and sales leadership. With ambitions to create banking apps that serve more than 10% of the world population, CEO and founder Jouk Pleiter is bolstering the leadership team to accelerate growth.
Mark Geneste joins Backbase from Wolters Kluwer, where he was part of the Executive Leadership Team and led global sales and marketing for Enablon, the industry-leading integrated software solutions for Risk & Compliance, Engineering & Operations, and EHSQ & Sustainability. Mark has built high-performing sales organizations for Thomson Reuters, Kempen Capital Management, Dun & Bradstreet, and Wolters Kluwer-Enablon.
We couldn’t be more excited about the caliber of people, like Mark, joining Backbase right now. This is exactly the right moment for us to bring on senior leaders to unlock the next level of growth for our teams. I’m convinced additions like Mark will position Backbase to build on the growth we’ve seen in new clients and products.
Jouk Pleiter
CEO and Founder at Backbase
Geneste will bring further professionalization and experienced leadership as EVP Sales to the global sales organization, helping Backbase continue to grow at a fast pace. He will empower Backbase’s entrepreneurial mindset while engaging and supporting the sales teams on major deals, as well as building strategic C-suite relationships.
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Backbase is on a mission to put bankers back in the driver’s seat — fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. At the heart of this mission is the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite. With Backbase, banks modernize their operations across every line of business — from Retail and SME to Commercial, Private Banking, and Wealth Management.
Recognized as a category leader by Forrester, Gartner, Celent, and IDC, Backbase powers the digital and AI transformations of over 150 financial institutions worldwide. See some of their stories here.
Founded in 2003 in Amsterdam, Backbase is a global private fintech company with regional headquarters in Atlanta and Singapore, and offices across London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City.
