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Backbase lands senior leadership from Wolters Kluwer to further accelerate growth

Senior sales leader, Mark Geneste, will assume overall sales leadership and join Backbase’s global management team

Backbase, the Engagement Banking category leader, announced the arrival of Mark Geneste as EVP Sales, adding seasoned talent at a time of major growth in the business. Geneste will bring 30 years of B2B sales experience to leading Backbase’s sales organization and management team, having most recently served as Chief Commercial Officer at Wolters Kluwer Enablon.

Backbase is in the middle of significant recent growth, surpassing 150 clients and $100 million in ARR in 2021. Leading the paradigm shift to engagement banking – by helping banks move from a channel-first to a customer-first approach – has driven significant growth, creating demand for top technology and sales leadership. With ambitions to create banking apps that serve more than 10% of the world population, CEO and founder Jouk Pleiter is bolstering the leadership team to accelerate growth.

Mark Geneste joins Backbase from Wolters Kluwer, where he was part of the Executive Leadership Team and led global sales and marketing for Enablon, the industry-leading integrated software solutions for Risk & Compliance, Engineering & Operations, and EHSQ & Sustainability. Mark has built high-performing sales organizations for Thomson Reuters, Kempen Capital Management, Dun & Bradstreet, and Wolters Kluwer-Enablon.

We couldn’t be more excited about the caliber of people, like Mark, joining Backbase right now. This is exactly the right moment for us to bring on senior leaders to unlock the next level of growth for our teams. I’m convinced additions like Mark will position Backbase to build on the growth we’ve seen in new clients and products.

Jouk Pleiter,
CEO and Founder at Backbase

Geneste will bring further professionalization and experienced leadership as EVP Sales to the global sales organization, helping Backbase continue to grow at a fast pace. He will empower Backbase’s entrepreneurial mindset while engaging and supporting the sales teams on major deals, as well as building strategic C-suite relationships.

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