Backbase
At MEA Finance Banking Technology Summit and Awards 2022

Backbase, the leading Engagement Banking platform provider, was awarded “Digital Banking Provider of the Year” at the MEA Finance Banking Technology Summit and Awards 2022. The award recognizes Backbase’s customer-centric approach to innovating and curating products and services that are uniquely different and distinctively valuable.
Backbase supports financial institutions as they explore the power of engagement banking by re-architecting banking around their customers, all on a unified platform that transforms their services into seamless journeys.
Backbase also empowers banks and financial institutions to take full control of customer engagement across the entire financial life cycle. Recognizing that customers today have gone digital – and are expecting personalized and seamless experiences at every step – the Backbase Engagement Banking Platform delivers ready-to-go capabilities that orchestrate the customer’s entire journey across multiple devices and touchpoints.
We are honored to receive this recognition by the panel of experts at MEA Finance Banking Technology Summit and Awards,” said Matthijs Eijpe, Regional Vice President Sales EMEA at Backbase. “This award is a testament to our commitment to empower banks in the region with high-quality services while accelerating the shift to engagement banking, and managing their journeys across the digital spectrum. Our focus continues to be on powering the digital capabilities of banks in the region and helping them create the most satisfying customer experiences.
Matthijs Eijpe
Regional Vice President Sales EMEA at Backbase
The MEA Finance Banking Technology Summit & Awards 2022 gathered regional banking leaders in a series of panel debates to discuss challenges the region faces as it shifts towards establishing digital, future-focused banks.
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Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations.
Backbase was founded in 2003 by Jouk Pleiter and is headquartered in Amsterdam, with teams across North America, Europe, the Middle East, Asia-Pacific, Africa and Latin America. 120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management.