Backbase
Backbase opens Dubai office to accelerate Digital-First Banking in the Middle East region
Amsterdam-based software provider, Backbase has increased its global presence by opening an office in Dubai.
This move is a direct response to the increasing demand in the region, where banks show growing ambitions to deliver superior digital services and state-of-the-art mobile banking apps. For this ambition to become a reality, traditional banks across the Middle East require a technology partner that unifies legacy systems and new fintech capabilities into a seamless digital customer experience. Backbase has already proved it has the right mix of these services through its work with Bank ABC, Capital Bank of Jordan, National Bank of Iraq, QIB, and Gulf Bank.
Jouk Pleiter, CEO at Backbase says:
“Our main goal is to empower financial institutions by accelerating their digital transformation, which we have already successfully achieved for several leading banks across the region. The Backbase Digital-First Banking Platform enables financial institutions to blend traditional banking services and modern fintech capabilities into seamless digital customer experiences. Our mission is to enable incumbent banks to successfully compete in a digital-first world.”
Saqib Khan, Head of the Middle East at Backbase comments:
“We see a lot of opportunities to help incumbent banks in the Middle East become digital-first by upgrading their offerings with neo banking capabilities and state-of-the-art onboarding journeys. People still need banks, but they don’t want the traditional way of banking. That’s where we come in. The Middle Eastern region is seeing an increasing number of traditional banks merging. All of these consolidated banks have the same desire to become digital-first and suit their customers with mobile banking experiences that support their lifestyle.”
The office will be located in Marina Bay, situated close to Dubai Internet City.
If you would like to learn more about how the Backbase Digital-First Banking Platform can help your business, make sure to visit www.backbase.com or drop us a line at sales@backbase.com.
Backbase is on a mission to put bankers back in the driver’s seat — fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. At the heart of this mission is the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite. With Backbase, banks modernize their operations across every line of business — from Retail and SME to Commercial, Private Banking, and Wealth Management.
Recognized as a category leader by Forrester, Gartner, Celent, and IDC, Backbase powers the digital and AI transformations of over 150 financial institutions worldwide. See some of their stories here.
Founded in 2003 in Amsterdam, Backbase is a global private fintech company with regional headquarters in Atlanta and Singapore, and offices across London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City.
