Backbase Wins Datos Insights Wealth Management Impact Award for “AI-Driven Client Recommendations & Personalization”

Amsterdam / Atlanta, 20 October - Datos Insights, the leading research and advisory partner to the banking, insurance, and securities industries, has recognized Backbase, the global leader in AI-powered banking technology, as a winner of the 2025 Datos Impact Awards in Wealth Management for AI-Driven Client Recommendations & Personalization.

The recognition validates Backbase's approach to solving wealth management's most critical challenges: fragmented advisor tools, inefficient manual processes, and rising client expectations for personalized digital experiences. Unlike competitors that bolt AI onto existing systems, Backbase has delivered the industry's first platform to fully embed AI into its foundational platform, enabling wealth managers to deliver truly individualized service at scale while dramatically improving advisor productivity.

Proven impact across leading wealth managers

Backbase customers are already achieving measurable results. The platform reduces client onboarding from weeks to days, increases digital adoption rates, and enables advisors to manage larger portfolios more effectively. Typical first deployments launch in 5-7 months -significantly faster than traditional wealth management technology implementations- allowing institutions to rapidly respond to competitive pressures and capture market opportunities.

Winning this award reflects our deep commitment to helping wealth managers meet the demands of today's digital-first investors while empowering advisors to deliver better service. We didn't just digitize paper forms or add chatbots. We fundamentally reimagined how wealth managers operate by embedding AI across advisor workstations, client portals, and every operational workflow. This allows firms to deliver the sophisticated, personalized experiences that modern investors demand: from initial prospecting through generational wealth transfer, while accelerating advisor productivity and time to value.

_{Lennart Asshoff
‍Product Director - Wealth, at Backbase}

Addressing critical industry challenges

Wealth management faces mounting pressure from multiple directions: next-generation clients expect seamless digital experiences comparable to consumer technology leaders; advisors struggle with fragmented systems that reduce time available for client relationships; and the impending Great Wealth Transfer threatens client retention as assets move between generations. Meanwhile, fintechs continue capturing market share with superior digital experiences.

Backbase's tailored products and experiences directly address these challenges through:

• Unified advisor desktop: Consolidation of customer management, tailored investment proposals, and sales processes into a single workspace, eliminating time wasted switching between systems
• Intelligent client portal: Mobile-first experience with personalized dashboards, multi-account integration, and real-time collaboration features keeping clients engaged
• Employee workspace: Streamline of critical processes including onboarding, compliance recertification, and suitability assessments using wealth-specific AI agents
• AI-powered personalization: Delivery of segment-of-one experiences through smart signals, lifecycle orchestration, automated document validation, and personalized recommendations.

Industry validation for innovation leadership

Backbase has created a comprehensive wealth management solution that addresses the industry's most pressing need: seamless digital experiences that drive both client satisfaction and advisor productivity. By integrating advisor workstations, client portals, and AI-powered insights into a single platform with open, modular architecture, Backbase enables financial institutions to rapidly deploy personalized services while maintaining the flexibility to integrate with existing systems and emerging fintechs.

_{Wally Okby
‍Strategic Advisor at Datos Insights}

Datos Insights' annual Impact Awards program recognizes and honors innovation achieved by financial institutions leveraging technology to surpass industry standards. Award winners demonstrate measurable business impact, technological innovation, and the ability to help financial institutions surpass industry standards.

Backbase continues advancing its platform with planned enhancements including expanded AI agents for client and advisor journeys, dynamic investment idea surfacing within client portals, holistic wealth aggregation incorporating alternative assets, and specialized tools to engage next-generation clients during wealth transfers. The company's commitment to continuous innovation ensures financial institutions can stay ahead of rapidly evolving market expectations and competitive threats.

The award reinforces Backbase's position as the platform of choice for wealth managers pursuing digital transformation.

About Datos Insights

Datos Insights is the leading research and advisory partner to the banking, insurance, and security and investments industries—both the financial services firms and the technology providers who serve them. In an era of rapid change, we empower firms across the financial services ecosystem to make high-stakes decisions with confidence and speed. Our distinctive combination of proprietary data, analytics, and deep practitioner expertise provides actionable insights that enable clients to accelerate critical initiatives, inspire decisive action, and de-risk strategic investments to achieve faster, bolder transformation. Visit datos-insights.com to learn more.