Backbase
Backbase wins "Most Innovative Mobile Solutions" at the APIDE conference
This award recognizes Backbase’s great work done on the continent
Backbase, the leading Engagement Banking platform provider, was awarded “Most Innovative Mobile Solutions” at the Africa Pay&ID Expo 2022. This award recognizes Backbase’s great work done on the continent these last years.
In Africa, Backbase has seen barriers to digital banking fall but with traditional lenders still being left behind by extremely nimble and agile fintech competitors. Backbase helped a lot of financial institutions surpass their customers’ expectations at every touchpoint and stay relevant in this new digital era.
Backbase has helped African financial institutions explore the power of engagement banking by re-architecting the bank around their customers. The company was able to offer one platform covering all services, from onboarding, money movement, financial overview, or loan applications. This created for our clients a higher conversion rate, a higher retention rate and a seamless banking experience. With Backbase’s innovative digital offer, we help create leaders in banking innovation as we did with the leading bank in Tunisia, BIAT, or in Mauritius with the Mauritius Commercial Bank, by enabling these institutions to launch their mobile and / or web offers.
We are pleased to receive this award surrounded by all these experts here in Casablanca. This recognition is a testament to our commitment to empower banks in the African region with high-quality services while accelerating the shift to engagement banking, and managing their journeys across the digital spectrum. Our focus continues to be on powering the digital capabilities of banks in the region and helping them create the most satisfying customer experiences.
Aymen Daoud
Regional Head for North & West Africa at Backbase
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Backbase is on a mission to put bankers back in the driver’s seat — fully equipped to lead the AI revolution and unlock remarkable growth and efficiency. At the heart of this mission is the world’s first AI-powered Banking Platform, unifying all servicing and sales journeys into an integrated suite. With Backbase, banks modernize their operations across every line of business — from Retail and SME to Commercial, Private Banking, and Wealth Management.
Recognized as a category leader by Forrester, Gartner, Celent, and IDC, Backbase powers the digital and AI transformations of over 150 financial institutions worldwide. See some of their stories here.
Founded in 2003 in Amsterdam, Backbase is a global private fintech company with regional headquarters in Atlanta and Singapore, and offices across London, Sydney, Toronto, Dubai, Kraków, Cardiff, Hyderabad, and Mexico City.
